overstockArt.com, the leading online retailer of handmade paintings and gallery-grade frames, has launched its art catalog for the 2016 holiday season. Available online, this fresh offering presents their unmatched selection of hand-crafted fine art reproductions. Using technology to make the shopping experience faster and more intuitive has always been a priority for the retailer and it shows in this latest addition to their suite of interactive tools. Combining simple navigation, high-quality content, and cross-device compatibility, the catalog makes finding art easy for homeowners and professional decorators alike.
overstockArt.com’s Holiday Art Catalog leverages leading online publishing technologies to bring gorgeous imagery and insightful information together on any device. Shoppers can immerse themselves in vibrant high-definition lifestyle photos before enlarging any item for a closer look. One tap is all it takes to bring the art close enough to see the rich texture of the brushstrokes, as well as pricing and detailed analysis of each work. Users can even get social by saving and sharing their favorites, or browse personalized product recommendations.
overstockArt.com’s catalog showcases more than 500 of the most sought after oil paintings from amongst the company’s 10,000+ item inventory. For easy navigation, jump between hotlinked Art Collections at a tap, featuring curated selections of themed artwork. Canvas Prints from the up-and-coming ‘Artist Become’ collection are also featured, giving some of today’s hottest contemporary artists their share of the spotlight. overstockArt.com cares about the continuing growth of the global creative community and works closely with the artists to help support these modern masters. Rounding out the catalog is a selection of museum quality frames, available in a full range of sizes, profiles, and finishes to best suit your chosen artworks.
Returning to the catalog this holiday season is an expanded collection of paintings and frames from the company’s exclusive Luxury Line Gallery. The artwork in this gallery is embellished by hand with decadent gold and silver leafing resulting in a uniquely elegant style not offered anywhere else.
The overstockArt.com 2016 Holiday Catalog is accessible on your computer or mobile device at http://www.overstockart.com/get-catalog, or download the PDF version for offline or on-the-go browsing here.
“Our mission at overstockArt.com is to make shopping for art into a rich and fun experience. We achieve this by removing all the doubts from the buying process and enriching shoppers with a great shopping experience and ultimately a magnificent piece of art for their space,” said David Sasson, CEO of overstockArt.com. “The new catalog is now organized via subjects and collections. It holds many of our newest arrivals along with exclusive collections and even our ‘Turn photos into Hand Painted Art’ service.”
overstockArt.com traditionally created one print catalog per year but the online retailer now updates their catalog four times annually. “Using a digital catalog gives us an opportunity to create more seasonal versions of our catalog without the expense and waste of creating print catalogs,” stated Sasson. “It also allows our catalogs to be more current and up-to-date with our selection, which allows our customers to see the new products as soon as we start carrying them.”
Additionally, overstockArt.com has invested heavily in creating cutting-edge, easy to use mobile apps to aid customers. They can decorate on-the-go and use augmented reality to visualize fine art on their wall prior to purchase. overstockArt.com’s apps allow people to quickly browse hundreds of oil paintings with a tap and let them experience art in their own setting. The app is available as a free download on Android, iPad and iPhone.