Innovative and Free Application Tries to Answer The Question All Decorators Ask: “Will this look good on my wall?”
Written by Amitai Sasson on June 1, 2011
Whether you’re a professional interior designer, a do-it-yourself home decorator or an art aficionado, overstockArt.com’s new iPhone application has something for everyone.
The customizable new overstockArt.com Oil Paintings application is now available as a free download from the iTunes App Store. The application is an extension of the popular online art gallery.
The overstockArt.com Oil Paintings mobile application allows people to browse through the gallery’s robust selection of fine art and use the paintings to decorate their walls and share their home redesigns on the go. Using the built-in camera, users can take photos of their space and visualize oil paintings hanging on their own wall. The application then allows users to share these images via e-mail, Facebook, text or Twitter.
“Our new application is breaking down the walls of traditional brick-and-mortar stores by allowing users to gauge how a painting will look like in their space before they purchase it – something they cannot do in their local gallery,” said David Sasson, CEO of overstockArt.com. “Now you can buy art for your favorite room without ever having to leave it!”
According to a survey conducted by Adobe Scene7 in February, 62 percent of consumers with web-connected mobile devices have purchased products using their mobile devices. Out of the consumers making mobile purchases, a Forrester Research, Inc. study found that only five percent of them are purchasing home goods.
“We are one of the few online décor retailers investing in creating tools like this to make shopping for art via mobile an empowering and engaging experience,” stated Sasson. “We hope to help increase the percentage of consumers shopping for home goods via their mobile devices with this new tool because it makes shopping for art that much easier.”
The application is free to download and can be found in the iTunes App Store.