Hold a World of Art in the Palm of Your Hands

Major Update to overstockArt.com Oil Paintings App Allows Users to Create Customizable Art Galleries and Turn Their Photos Into Art.

Written by on August 19, 2011

IMG 1037 200x300 Hold a World of Art in the Palm of Your HandsoverstockArt.com released today a major update to its overstockArt.com Oil Paintings iPhone application, adding a customizable gallery option. The application, first released in May, already gives users the unique opportunity to decorate their walls with its interactive “View in a Room” feature customized for mobile devices. The update allows users to save their favorite art to a personal art gallery and create masterpieces from their favorite photos.

overstockArt.com Oil Paintings is a free iPhone application. The update is now available to current users, and new users can download the app from the App Store. iOS 3.1.3 or later required.

The app is an extension of the gallery’s innovative “View Art in Room” web application. “Our application provides a fresh new way to access overstockArt.com’s vast collection of oil paintings,” said David Sasson, CEO of overstockArt.com. “The new addition brings the world of art right into the palm of your hand.”

IMG 1036 200x300 Hold a World of Art in the Palm of Your HandsThe full features of the overstockArt.com Oil Paintings mobile application allow users to:

  • Create a personal gallery with the new “My Art Gallery” feature. Select fine art from overstockArt.com’s collection or import images to create a personal gallery.
  • Turn photos into hand painted art masterpieces with the retailer’s “Turn Photos into Art” service, now available to use directly on the application.
  • Using the built-in camera, users can take a snapshot of their space and visualize oil paintings hanging on their own wall-.
  • Browse overstockArt.com’s robust collection of art and learn more about the fine art and artists featured on the site.
  • Share images and personal galleries via e-mail, Facebook, text or Twitter.

“We were driven to ramp up our mobile strategy when site analytics showed that 15 percent of our overall traffic is from mobile users, specifically iPhone users,” Sasson stated. “Our application not only gives people a fresh new way to browse through our collection, but it gives mobile users an advantage by allowing them to see the art in their home right on their phone and makes it easy for them to access their favorite paintings with the customizable gallery feature.”

The overstockArt.com Oil Paintings application is available now as a free download from the App Store.

Unleash Your Inner Decorator With A New iPhone App

Innovative and Free Application Tries to Answer The Question All Decorators Ask: “Will this look good on my wall?”

Written by on June 1, 2011

phones Unleash Your Inner Decorator With A New iPhone AppWhether you’re a professional interior designer, a do-it-yourself home decorator or an art aficionado, overstockArt.com’s new iPhone application has something for everyone.
The customizable new overstockArt.com Oil Paintings application is now available as a free download from the iTunes App Store. The application is an extension of the popular online art gallery.

The overstockArt.com Oil Paintings mobile application allows people to browse through the gallery’s robust selection of fine art and use the paintings to decorate their walls and share their home redesigns on the go. Using the built-in camera, users can take photos of their space and visualize oil paintings hanging on their own wall. The application then allows users to share these images via e-mail, Facebook, text or Twitter.

“Our new application is breaking down the walls of traditional brick-and-mortar stores by allowing users to gauge how a painting will look like in their space before they purchase it – something they cannot do in their local gallery,” said David Sasson, CEO of overstockArt.com. “Now you can buy art for your favorite room without ever having to leave it!”

According to a survey conducted by Adobe Scene7 in February, 62 percent of consumers with web-connected mobile devices have purchased products using their mobile devices. Out of the consumers making mobile purchases, a Forrester Research, Inc. study found that only five percent of them are purchasing home goods.

“We are one of the few online décor retailers investing in creating tools like this to make shopping for art via mobile an empowering and engaging experience,” stated Sasson. “We hope to help increase the percentage of consumers shopping for home goods via their mobile devices with this new tool because it makes shopping for art that much easier.”

The application is free to download and can be found in the iTunes App Store.

brought to you by overstockArt.com

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