David Sasson on Practical eCommerce

overstockArt.com CEO Speaks about the online art market

Written by Amitai Sasson on August 5, 2010

You could argue that a center of the online, retail art world is in Kansas. That’s where overstockArt.com is located, and in nine years it has grown to be a leading, online retailer of original art reproductions. The founder and CEO, David Sasson, has grown the business from inception to where it is today, and he joins Practical eCommerce’s Kerry Murdock to discuss it all.

Listen to the full podcast:[podcast]http://sassoncollection.com/wp-content/uploads/2010/08/david-sasson-practicle-ecommerce.mp3[/podcast]

Revolutionizing the Wall Décor Industry

Written by Amitai Sasson on May 11, 2010

launches view in room 300x261 Revolutionizing the Wall Décor IndustryoverstockArt.com is making purchasing art online a personalized and interactive experience with the launch of the “View in a Room” application.

The new tool will revolutionize the way people buy wall décor online. “View in a Room” allows customers to upload an image of a wall in their home and then place oil paintings that are available through the online retailer onto their walls. This new visualization tool essentially allows users to gauge how a painting will look on their wall before purchasing it and taking it home – something they cannot do in their local gallery.

“As an online retailer it is important to make shopping on our site a personal experience for our customers,” said David Sasson, CEO of overstockArt.com. “‘View in a Room’ makes shopping for art online a personal, interactive experience, as people can now virtually experience the art in their home before purchasing it.”

Although retail is a mature online category, shopping for wall décor online is not. As such, overstockArt.com has invested heavily in creating a unique experience shopping for art online. “This is what makes it exciting for us to offer tools that will revolutionize the buying process for an entire industry,” said Sasson. “This new tool is bridging the gap between the touch and feel experience of shopping at a brick and mortar store compared to the obvious advantages of shopping online.”

overstockArt.com feels confident its customers will embrace “View in a Room.” “We are expecting to increase our conversion rate by 30 percent with this new tool because it’s going to make shopping for art online that much easier,” said Sasson.

“View in a Room” has two final enhancements scheduled before it is completely rolled out. In early June users will be able to test out framing inside the system and by late June customers can share an image of the painting on their wall with their friends and family via e-mail or their social networks. The final enhancement will make purchasing art online a social experience as people will enlist their social networks to help them select which oil painting will look best hanging on their wall.

“Most things on the Web aren’t social quite yet, but that is changing and we are working to establish ourselves as an online retail leader by making shopping online not only a personal and interactive experience, but a social experience as well with this new tool,” stated Sasson.

Picasso Breaks the Auction House Record

Written by Amitai Sasson on May 6, 2010

picassonudegreenleavesandbust 240x300 Picasso Breaks the Auction House RecordOn Tuesday night, Pablo Picasso was restored to what many consider his rightful place at the top of the most important artists in the world. A canvas that he painted in a single day in March 1932 was bought for $106.5 million (£70.3 million) at Christie’s in New York – making it the most expensive work of art ever sold at auction. The news must have turned dealers, auctioneers and art collectors delirious with delight as in the art world, at least, the good times appear to be back.

This is not the first time that Picasso has held this exalted record. In 2004, his Boy with a Pipe, which dates from 1905 at the height of his so-called Rose Period, sold at Sotheby’s in New York for a record-breaking $104.1 million. The extraordinary thing is that Picasso’s Nude, Green Leaves and Bust, which set the new record this week, looks nothing like Boy with a Pipe, in subject matter or style. Most people unfamiliar with modern art would surely assume that the two paintings had been made by different artists.

Nude, Green Leaves and Bust, which was last sold, for $19,800, to a family of American art collectors in 1951, is a very different proposition. It shows a naked woman lying asleep beneath a classical bust and a rampant philodendron plant – but it is not remotely realistic. The bold blocks of colors are flat and intense, bound by thick black outlines. The woman’s skin is an extraterrestrial lavender. Her arms are not anatomically correct, but instead curl beneath her head, mirroring the tendrils of the plant above her. A shadowy profile (a self-portrait?) floats among the folds of the blue cloth in the background, in between the plant and the bust. Overall, the painting has a distorted, dreamy, childlike aspect. Nearly three decades after Boy with a Pipe, Picasso was no longer interested in making paintings that even pretended to be life-like.

The story behind Nude, Green Leaves and Bust helps us to understand why it is considered such a wonderful work of art – and why Picasso, in the words of one of his dealers, illuminated the 20th century like a comet.

The woman is a portrait of Picasso’s muse and mistress Marie-Thérèse Walter, whom the artist met in the 1920s, when he was in his mid-40′s, and she was still a teenager. “When I met Picasso I was 17,” Marie-Thérèse said in an interview with Life magazine in 1968. “I was an innocent young gamine. I knew nothing – life, Picasso, nothing. I had gone shopping at the Galleries Lafayette, and Picasso saw me coming out of the metro. He simply grabbed me by the arm and said: ‘I’m Picasso! You and I are going to do great things together.’”

Picasso and Marie-Thérèse soon began an affair, which rejuvenated the middle-aged artist and quickly suffused his work. He embarked on a run of sumptuously erotic canvases which are the visual equivalent of great love poems. These dazzling paintings, of which Nude, Green Leaves and Bust is a fine example, are characterized by bright, joyful colors and plump, suggestive forms. Their brushwork is lush and fluid. Marie-Thérèse is frequently presented naked and asleep, as though resting after sex.

For better or worse, Picasso took a wrecking ball to six centuries of art history – and, by grappling with the great Western tradition, he fashioned a revolutionary new visual language better known as the modern art era.

Top 10 Oil Paintings of Motherhood

Written by Amitai Sasson on April 20, 2010

MATERNITY 250x300 Top 10 Oil Paintings of MotherhoodoverstockArt.com, the leader in handmade oil painting art reproductions, released today its Mother’s Day Top 10 list. This year’s list names the top 10 oil paintings featuring images of motherhood.

Topping the chart is Claude Monet’s masterpiece Poppy Field in Argenteuil. Oil paintings by master artists Mary Cassatt, Gustav Klimt, Vincent van Gogh, Pablo Picasso, and Pierre-Auguste Renoir also made the list.

“Many master artists depicted images of motherhood in their oil paintings,” said Stacy Sasson, co-founder of overstockArt.com. “No other art form better exemplifies the tender, timeless bond between a mother and a child.”

The oil paintings that made the 2010 Mother’s Day Top 10 list are:

  1. Poppy Field in Argenteuil, Claude Monet – In this colorful oil painting, originally created in 1873, Claude Monet painted his wife and son strolling together among the poppies.
  2. Le tre eta della donna (Mother and Child), Gustav Klimt – Mother and Child is part of Klimt’s famous oil painting Three Ages of Woman. The painting depicts an image of a mother cradling her young son. The original was created in 1905, three years after the death of Klimt’s baby son, Otto.
  3. Breakfast in Bed 1897, Mary Cassatt – The subject of mothers and children recurred in many of Cassatt’s works. In this piece, a child’s attention wanders as she is held in her mother’s loving embrace.
  4. First Steps, Vincent van Gogh – From late 1889 to 1890, while van Gogh was a voluntary patient at the asylum in Saint-Rémy, he painted twenty-one copies of Jean-François Millet’s works. In January 1890, van Gogh transferred a photograph of Millet’s First Steps to canvas.
  5. Maternity, Pablo Picasso – This stunning oil painting, originally created in 1905, depicts the intimate bond of mother and child.
  6. Madame Monet and her Son, Claude Monet – This masterpiece, originally painted in 1875, depicts Monet’s first wife Claude and their eldest son, Jean.
  7. Summertime, Mary Cassatt – Although never a mother herself, Cassatt principally painted children and scenes of motherhood. Summertime illustrates a mother and daughter enjoying a leisurely summer day boating. The original masterpiece was created in 1894.
  8. Woman with a Parasol and Small Child on a Sunlit Hillside, Pierre-Auguste Renoir – Originally painted in 1874, this masterpiece depicts a mother relaxing in the grass while her young child wanders off in behind her in the tall grass.
  9. Hope II, Gustav Klimt – Although images of women and children are frequent in the history of art, depictions of pregnancy are rare. In Hope II a woman lowers her head toward her swelling belly. The original masterpiece was created in 1907-08.
  10. Pieta, Vincent van Gogh – Originally created in 1889 while van Gogh was staying at the asylum in Saint-Rémy, Pieta is the agonizing depiction of Mary in sorrow over her dead son.

The Mother’s Day Top 10 List was composed by pulling overstockArt.com sales data from April 2009 to March 2010. “Mother’s Day is our third busiest selling period of the year,” said Sasson. “People love giving their moms the gift of art for Mother’s Day – it is a wonderful expression of love that will last a lifetime.”

A Big Summer Season for Picasso

Written by Amitai Sasson on April 8, 2010

girl before a mirror picasso 224x300 A Big Summer Season for PicassoIt’s a big season for Picasso in the northeast. MoMA has a show, the Philadelphia Museum of Art is doing a Picasso & Friends show. Later this spring the Metropolitan Museum of Art will exhibit 300 of its Picassos…

The Guggenheim is also taking part in the Picassopalooza by showing two great still-lifes as part of a seventh-floor collection portraying the importance of Picasso on the Modern Art World.

For some reason Picasso is back as the most popular artist of the past century. Picasso’s popularity is on the rise a trend that just does not seem to fade.

Gustav Klimt brought to life

Written by Amitai Sasson on March 24, 2010

I ran across these recreations of Gustav Klimt‘s work on the Behance network and simply had to share them with you.

This collection of beautiful and artistic photos is called “La Esencia de Klimt” which translates to “Klimt’s Essence”.

As a long time admirer of the Austrian Art Nouveau painter, these fashionable, real-life recreations of his works captured my immediate attention. A group of talented folks have combined their photography, digital art, illustration, make-up, hair and styling (all found through Kattaca) to recreate some of Gustav’s most famous paintings.

I’ve added Klimt’s original paintings for contrast:
ADAM Gustav Klimt brought to life
adele Gustav Klimt brought to lifedanae Gustav Klimt brought to lifekiss Gustav Klimt brought to lifeLADY IN RED Gustav Klimt brought to lifeVIRGIN Gustav Klimt brought to life

brought to you by overstockArt.com

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